Professionals Choice chose to release their new products this week which has caused quite the uproar in the horse world. First of all Pro Choice chose to not release any of the advertised glitter boots that they had at the NFR, which had pissed off many of the horse people who use their products (such as myself). The value proposition was too increase sale values by producing a new "prettier" product for all of us barrel racers and horse people but they didn't even release the sport boots that the public people wanted. People are mad that only the privileged who got to go to the NFR got to get the gorgeous glitter boots, there also unhappy that only the Tribal and Rose boots are the ones that got released, and lastly horse people are not happy that Pro Choice has released more Polo wraps than sport boots like promised. As the brand manager I would apologize to the public and probably release a few of the glitter sport boots juts to try and make people happier.
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